Click Trading: A Case Study Of Moneynet

Laffey, Des (2009) Click Trading: A Case Study Of Moneynet. Journal of Strategic Information Systems, 18 (1). pp. 56-64. ISSN 0963-8687. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Moneynet, launched in 1997, was the United Kingdom’s first comparison website in financial services. It enables its users to specify their needs and then select from suitable product providers, who in turn benefit from potential customers with refined needs. This article makes both a theoretical and applied contribution to the Information Systems literature. It develops an amended version of the Porter value chain, which it terms the click chain, as a theoretical framework which is then used to analyse Moneynet. This framework analyses how Moneynet creates value and in doing so identifies key implications for comparison websites and product providers.

Item Type: Article
Uncontrolled keywords: Comparison websites, aggregation, e-commerce, online value chains
Subjects: H Social Sciences > HF Commerce > HF5548.32 E-commerce
T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5101 Telecommunications > TK5105 Data transmission systems > TK5105.5 Computer networks
Q Science > QA Mathematics (inc Computing science) > QA 76 Software, computer programming, > QA76.76 Computer software > QA76.76.I59 Interactive media, hypermedia
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Des Laffey
Date Deposited: 26 Nov 2009 15:13
Last Modified: 15 Apr 2014 11:03
Resource URI: (The current URI for this page, for reference purposes)
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