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Click Trading: A Case Study Of Moneynet

Laffey, Des (2009) Click Trading: A Case Study Of Moneynet. Journal of Strategic Information Systems, 18 (1). pp. 56-64. ISSN 0963-8687. (doi:10.1016/j.jsis.2009.01.001) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:22853)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL:
http://dx.doi.org/10.1016/j.jsis.2009.01.001

Abstract

Moneynet, launched in 1997, was the United Kingdom’s first comparison website in financial services. It enables its users to specify their needs and then select from suitable product providers, who in turn benefit from potential customers with refined needs.

This article makes both a theoretical and applied contribution to the Information Systems literature. It develops an amended version of the Porter value chain, which it terms the click chain, as a theoretical framework which is then used to analyse Moneynet. This framework analyses how Moneynet creates value and in doing so identifies key implications for comparison websites and product providers.

Item Type: Article
DOI/Identification number: 10.1016/j.jsis.2009.01.001
Uncontrolled keywords: Comparison websites, aggregation, e-commerce, online value chains
Subjects: H Social Sciences > HF Commerce > HF5548.32 E-commerce
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > TK5101 Telecommunications > TK5105 Data transmission systems > TK5105.5 Computer networks
Q Science > QA Mathematics (inc Computing science) > QA 76 Software, computer programming, > QA76.76 Computer software > QA76.76.I59 Interactive media, hypermedia
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Desmond Laffey
Date Deposited: 26 Nov 2009 15:13 UTC
Last Modified: 16 Nov 2021 10:01 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/22853 (The current URI for this page, for reference purposes)

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