Characterizing Scam-Driven Human Trafficking Across Chinese Borders and Online Community Responses on RedNote

A new form of human trafficking has emerged across Chinese borders, where individuals are lured to Southeast Asia with fraudulent job offers and then coerced into operating online scams. Despite its massive economic and human toll, this scam-driven trafficking remains underexplored in academic research. Through qualitative analysis of 158 RedNote posts, we examined how Chinese online communities respond to this threat. Our findings reveal that perpetrators exploit cultural ties to recruit victims for cybercriminal roles within self-sustaining compounds, using sophisticated manipulation tactics. Survivors face serious reintegration barriers, including family rejection, as the cultural values that enable trafficking also hinder their recovery. While communities present protective strategies, efforts are complicated by doubts about the reliability of support and cross-border coordination. We discuss key implications for prevention, platform governance, and international cooperation against scam-driven trafficking. Warning: This paper contains descriptions of physical, psychological, and sexual abuse.