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Designing goodwill: from graphic design to trademarks

Bellido, Jose (2024) Designing goodwill: from graphic design to trademarks. In: Bently, Lionel and Bone, Robert G., eds. Research Handbook on the History of Trademark Law. Research Handbooks in Intellectual Property series . Edward Elgar, pp. 103-127. ISBN 978-1-78897-309-0. E-ISBN 978-1-78897-310-6. (doi:10.4337/9781788973106) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:114680)

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Official URL:
https://doi.org/10.4337/9781788973106
Additional URLs:
Item Type: Book section
DOI/Identification number: 10.4337/9781788973106
Subjects: K Law > K Law (General)
Institutional Unit: Schools > Kent Law School
Former Institutional Unit:
There are no former institutional units.
Funders: University of Kent (https://ror.org/00xkeyj56)
Depositing User: Jose Bellido
Date Deposited: 11 May 2026 08:28 UTC
Last Modified: 11 May 2026 08:29 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/114680 (The current URI for this page, for reference purposes)

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