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Corporate Strategy and Operational Reality: Why Managers do what they do

Hornibrook, Susan A., Lynch, Samantha (2006) Corporate Strategy and Operational Reality: Why Managers do what they do. Icfai Journal of Business Strategy, 111 (4). pp. 51-69. ISSN 0972-9259. (KAR id:11427)

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This paper contributes to the management debate regarding the gap between intended corporate strategy and operational reality by examining the relationships between senior executives and line managers within the multiple store retail industry. Using a case study methodology and an Agency theory perspective, the research investigates the implementation of two operational policies designed to achieve corporate strategy - employment and supplier relationship policies. The findings reveal that the incentives offered in the principal-agent relationship drove the behaviour of line managers. Managers sought to maximise their rewards by focusing efforts on surrogate measures designed to evaluate performance. The research concludes that organisational long-run considerations are counteracted by reward systems for employees that encourage behaviour that focuses on short-run sales and earnings at the expense of long term growth and development.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Sue Hornibrook
Date Deposited: 14 Sep 2008 14:04 UTC
Last Modified: 16 Nov 2021 09:50 UTC
Resource URI: (The current URI for this page, for reference purposes)
Lynch, Samantha:
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