Chen, Tom, Ou Yang, Shirley, Leo, Cheryl (2017) The beginning of value co-creation: understanding dynamics, efforts and betterment. Journal of Service Theory and Practice, 27 (6). pp. 1145-1166. ISSN 2055-6225. (doi:10.1108/JSTP-12-2015-0257) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:107097)
The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication) | |
Official URL: https://doi.org/10.1108/JSTP-12-2015-0257 |
Abstract
Purpose
The purpose of this paper is to understand the beginning of value co-creation by uncovering the roles, efforts, and desired outcomes of employees and how they affect employees’ responses to their firm’s co-creation initiatives.
Design/methodology/approach
This study applies a single case study to explore micro-level processes at the beginning of value co-creation informed by a case about how a Taiwanese firm moved from a conventional to a co-creative business model.
Findings
The case study findings affirm nine subthemes that underlie three key themes: co-creation dynamics, efforts, and betterment. The authors provide a value co-creation framework that is informed by nine subthemes derived from interview data.
Research limitations/implications
Current literature on understanding value co-creation processes focuses on formalized co-creation processes which produce diverse and contextually dependent findings. The authors contribute to current value co-creation literature by offering convergent insights into the interplay of dynamics, efforts, and betterment experienced by employees transitioning to a value co-creation process.
Practical implications
The authors offer a diagnostic value co-creation checklist and propose three benefits of using the checklist, which can help managers mitigate the uncertainty that arises during the transition from a conventional to a co-creation firm.
Originality/value
The study responds to calls for research to investigate where and when the co-creation of value emerges, value co-creation behavior from employees’ point of view, and employees’ roles in the co-creation of value.
Item Type: | Article |
---|---|
DOI/Identification number: | 10.1108/JSTP-12-2015-0257 |
Subjects: | H Social Sciences |
Divisions: | Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business |
Depositing User: | Tom Chen |
Date Deposited: | 24 Sep 2024 11:43 UTC |
Last Modified: | 25 Sep 2024 13:22 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/107097 (The current URI for this page, for reference purposes) |
- Export to:
- RefWorks
- EPrints3 XML
- BibTeX
- CSV
- Depositors only (login required):