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Organizing actor Engagement: A platform perspective

Blasco-Arcas, Lorena, Alexander, Matthew, Sörhammar, David, Jonas, Julia M., Raithel, Sascha, Chen, Tom (2020) Organizing actor Engagement: A platform perspective. Journal of Business Research, 118 . pp. 74-85. ISSN 0148-2963. (doi:10.1016/j.jbusres.2020.06.050) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:107089)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL:
https://doi.org/10.1016/j.jbusres.2020.06.050

Abstract

Research on engagement has shifted to a systemic, rather than a dyadic, view that considers the engagement of multiple actors in complex business settings. Existing literature suggests that actor engagement in business settings is dependent on, and inextricably linked with, service ecosystems, platforms, and the value co-creation process. However, despite its potential to deliver strong performance for organizations, actor engagement in complex business settings has yet to be examined empirically. To gain a deeper understanding of engagement dynamics in these settings, this qualitative study explores the evolution of actor engagement on a platform. The findings offer three main contributions: (i) a typology of three organizing modes of engagement (orchestrating, facilitating, and stimulating), (ii) an understanding of the modular architecture that supports actor engagement within clearly defined rules of exchange, and (iii) insight into engagement activity over time reveals that actors’ engagement states oscillate between object or subject of engagement.

Item Type: Article
DOI/Identification number: 10.1016/j.jbusres.2020.06.050
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Tom Chen
Date Deposited: 24 Sep 2024 11:47 UTC
Last Modified: 25 Sep 2024 13:18 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/107089 (The current URI for this page, for reference purposes)

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