Intention Towards Digital Social Entrepreneurship: An Integrated Model

The purpose of this paper is to develop an integrated model finding the antecedents of intention towards digital social entrepreneurship (IDSE). Based on the basic frameworks of entrepreneurial intention theory, the theory of planned behaviour, and expectancy theory the paper proposes that experiences in social organisation and digital organisation lead to IDSE. Empathy, moral obligation, self-efficacy, perceived social support, perceived feasibility and perceived desirability act as mediating variables in the above relationships. The study validates the hypotheses by testing a series of possible empirical models on survey data with 482 responses. The theoretical and policy implications have been discussed in detail.