Fairbairn, Fiona (2021) Are charity galas still relevant? An examination of generational differences in attitudes towards gala fundraising events. Voluntary Sector Review, 12 (3). pp. 359-378. ISSN 2040-8056. (doi:10.1332/204080520X15911829063842) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:104755)
The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication) | |
Official URL: https://doi.org/10.1332/204080520X15911829063842 |
Abstract
Prompted by the scandal in 2018 concerning sexist behaviour at the Presidents Club’s charity gala in London in the UK and by the emerging literature within the field of philanthropy that finds generational differences in donor motivation and behaviour, this study examines whether the charity gala continues to be a relevant method of fundraising.
Taking a mixed-methods research approach, using surveys and interviews, the study captures the views and attitudes of 108 affluent donors and 53 fundraisers in the UK. Aside from a few minor differences, the study finds that donors across generations share similar attitudes towards galas, concluding that this fundraising method is still relevant, providing the charities have willing supporters with appropriate social networks.
The findings, of interest to scholars and practitioners alike, address a gap in empirical evidence regarding donor attitudes towards a specific type of fundraising as well as contributing to the broader discussion as to why people engage with philanthropy.
Item Type: | Article |
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DOI/Identification number: | 10.1332/204080520X15911829063842 |
Subjects: | H Social Sciences |
Divisions: | Divisions > Division for the Study of Law, Society and Social Justice > School of Social Policy, Sociology and Social Research |
Depositing User: | Fiona Fairbairn |
Date Deposited: | 26 Jan 2024 15:04 UTC |
Last Modified: | 29 Jan 2024 10:06 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/104755 (The current URI for this page, for reference purposes) |
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