The Marketing Planning Index

Phillips, Paul A. and Moutinho, Luiz (2000) The Marketing Planning Index. In: Moutinho, Luiz, ed. Strategic Management in Tourism. CAB International, Oxford, Wallingford, pp. 283-291. ISBN 9780851992822. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Item Type: Book section
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > International Business and Strategy
Depositing User: Paul Phillips
Date Deposited: 02 Jun 2009 08:01
Last Modified: 03 Jun 2014 14:18
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