E-business Strategy: Text and Cases

Phillips, Paul A. (2003) E-business Strategy: Text and Cases. McGraw-Hill, Maidenhead, 390 pp. ISBN 0077098374. (The full text of this publication is not available from this repository)

The full text of this publication is not available from this repository. (Contact us about this Publication)


This book aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.

Item Type: Book
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > International Business and Strategy
Depositing User: Paul Phillips
Date Deposited: 07 Sep 2008 19:24
Last Modified: 03 Jun 2014 14:14
Resource URI: https://kar.kent.ac.uk/id/eprint/10301 (The current URI for this page, for reference purposes)
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