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Non-Market Strategies and disruptive innovation in the platform economy

Khan, Zaheer, Zeng, Jing, Knight, Gary, Rajwani, Tazeeb, Pattnaik, Chinmay (2023) Non-Market Strategies and disruptive innovation in the platform economy. Journal of International Management, . ISSN 1075-4253. E-ISSN 1873-0620. (doi:10.1016/j.intman.2023.101047) (KAR id:102037)


Due to their direct and indirect network effects, platform firms play a significant role in the global economy. These firms have disrupted the innovation value chain by creating and capturing value from the scaling up of their business activities. Despite the role they play in disruptive innovation, we know relatively little about the ways in which platform firms engage with their institutional and other stakeholders through non-market corporate political activities and social strategies. This special issue on ‘non-market strategies and disruptive innovation in the platform economy’ aims to contribute to the current literature which has examined the rise of platform firms and their value creation. It also intends to capture drivers of value creation by drawing insights from the non-market strategies literature developed in the context of traditional firms. This introductory article and the papers included in this special issue provide important insights into non-market strategies and platform firms, and highlight potential topics suited for future research.

Item Type: Article
DOI/Identification number: 10.1016/j.intman.2023.101047
Uncontrolled keywords: non-market strategies, corporate political activities, corporate social responsibility, platform firms, ecosystem, platform economy, legitimacy
Subjects: H Social Sciences > HF Commerce > HF5351 Business
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Funders: University of Kent (
Depositing User: Maggie Zeng
Date Deposited: 11 Jul 2023 13:22 UTC
Last Modified: 08 Jan 2024 21:57 UTC
Resource URI: (The current URI for this page, for reference purposes)

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