A Repositioning Strategy for Olive Oil in the UK Market

Garcia Martinez, Marian, Aragones, Zulema, Poole, Nigel (2002) A Repositioning Strategy for Olive Oil in the UK Market. Agribusiness, 18 (2). pp. 163-180. ISSN 0742-4477. (doi:10.1002/agr.10016) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Abstract

This paper shows the full implementation of a marketing research exercise on the UK olive oil market. The paper is frequently cited in related consumer behaviour studies due to its methodological approach which combines both qualitative and quantitative analysis. Outcomes of the paper were discussed with the Spanish Olive Oil Producers Association and the Spanish Trade Representative in the UK.

Item Type:	Article
DOI/Identification number:	10.1002/agr.10016
Subjects:	S Agriculture
Divisions:	Faculties > Social Sciences > Kent Business School > Agri-Environment Economics
Depositing User:	Marian Garcia
Date Deposited:	18 Oct 2008 21:41 UTC
Last Modified:	28 May 2019 13:47 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/10188 (The current URI for this page, for reference purposes)