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A Repositioning Strategy for Olive Oil in the UK Market

Garcia Martinez, Marian, Aragones, Zulema, Poole, Nigel (2002) A Repositioning Strategy for Olive Oil in the UK Market. Agribusiness, 18 (2). pp. 163-180. ISSN 0742-4477. (doi:10.1002/agr.10016) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:10188)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL:
http://dx.doi.org/10.1002/agr.10016

Abstract

This paper shows the full implementation of a marketing research exercise on the UK olive oil market. The paper is frequently cited in related consumer behaviour studies due to its methodological approach which combines both qualitative and quantitative analysis. Outcomes of the paper were discussed with the Spanish Olive Oil Producers Association and the Spanish Trade Representative in the UK.

Item Type: Article
DOI/Identification number: 10.1002/agr.10016
Subjects: S Agriculture
Divisions: Divisions > Division of Human and Social Sciences > School of Economics
Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Marian Garcia
Date Deposited: 18 Oct 2008 21:41 UTC
Last Modified: 16 Nov 2021 09:49 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/10188 (The current URI for this page, for reference purposes)

University of Kent Author Information

Garcia Martinez, Marian.

Creator's ORCID: https://orcid.org/0000-0003-2689-2417
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