Garcia Martinez, Marian, Aragones, Zulema, Poole, Nigel (2002) A Repositioning Strategy for Olive Oil in the UK Market. Agribusiness, 18 (2). pp. 163-180. ISSN 0742-4477. (doi:10.1002/agr.10016) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:10188)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication) | |
| Official URL http://dx.doi.org/10.1002/agr.10016 |
Abstract
This paper shows the full implementation of a marketing research exercise on the UK olive oil market. The paper is frequently cited in related consumer behaviour studies due to its methodological approach which combines both qualitative and quantitative analysis. Outcomes of the paper were discussed with the Spanish Olive Oil Producers Association and the Spanish Trade Representative in the UK.
| Item Type: | Article |
|---|---|
| DOI/Identification number: | 10.1002/agr.10016 |
| Subjects: | S Agriculture |
| Divisions: | Faculties > Social Sciences > Kent Business School > Agri-Environment Economics |
| Depositing User: | Marian Garcia |
| Date Deposited: | 18 Oct 2008 21:41 UTC |
| Last Modified: | 06 May 2020 03:02 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/10188 (The current URI for this page, for reference purposes) |
| Garcia Martinez, Marian: |  https://orcid.org/0000-0003-2689-2417 |
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