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Transience of public attention in conservation science

Jarić, Ivan, Correia, Ricardo A, Bonaiuto, Marino, Brook, Barry W, Courchamp, Franck, Firth, Josh A, Gaston, Kevin J, Heger, Tina, Jeschke, Jonathan M, Ladle, Richard J, and others. (2023) Transience of public attention in conservation science. Frontiers in Ecology and the Environment, 21 (7). pp. 333-340. ISSN 1540-9295. (doi:10.1002/fee.2598) (KAR id:101745)


Societal awareness of, and engagement with, environmental problems is a critical prerequisite for effective conservation programs. Research has revealed a strong general pattern whereby public attention received by cultural products diminishes over time. If transposed to conservation, this transience of societal attention is likely to be of major importance because it can limit motivation to support conservation efforts. We address the concept of attention transience applied to conservation, discuss its major drivers and mechanisms, and provide a short overview of conservation issues for which this phenomenon is expected to be particularly relevant. Attention transience leaves a brief window of opportunity for conservationists to focus public awareness and to mobilize necessary support. In this context, it is critical to maximize the conservation benefits generated during these short bursts of attention, especially through tailored conservation marketing campaigns with targeted message framing and regular efforts to refocus attention on key issues.

Item Type: Article
DOI/Identification number: 10.1002/fee.2598
Additional information: For the purpose of open access, the author has applied a CC BY public copyright licence to any Author Accepted Manuscript version arising from this submission.
Uncontrolled keywords: Ecology; evolution; behavior; systematics
Subjects: H Social Sciences
Divisions: Divisions > Division of Human and Social Sciences > School of Anthropology and Conservation
Divisions > Division of Human and Social Sciences > School of Anthropology and Conservation > DICE (Durrell Institute of Conservation and Ecology)
Funders: Natural Environment Research Council (
SWORD Depositor: JISC Publications Router
Depositing User: JISC Publications Router
Date Deposited: 20 Jul 2023 10:31 UTC
Last Modified: 09 Apr 2024 15:06 UTC
Resource URI: (The current URI for this page, for reference purposes)

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