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Novel intervention to promote COVID-19 protective behaviours among Black and South Asian communities in the UK: protocol for a mixed-method pilot evaluation

Forbes, Lindsay J.L., Armes, Jo, Shafi, Shuja, Mohamed, Amran, Mustafa, Reham, Dar, Osman, Vandrevala, Tushna, Amlôt, Richard, Hayward, Andrew, Asaria, Miqdad, and others. (2023) Novel intervention to promote COVID-19 protective behaviours among Black and South Asian communities in the UK: protocol for a mixed-method pilot evaluation. BMJ Open, 13 (4). Article Number e061207. ISSN 2044-6055. (doi:10.1136/bmjopen-2022-061207) (KAR id:100675)


Introduction: Culturally appropriate interventions to promote COVID-19 health protective measures among Black and South Asian communities in the UK are needed. We aim to carry out a preliminary evaluation of an intervention to reduce risk of COVID-19 comprising a short film and electronic leaflet.

Methods and analysis: This mixed methods study comprises (1) a focus group to understand how people from the relevant communities interpret and understand the intervention’s messages, (2) a before-and-after questionnaire study examining the extent to which the intervention changes intentions and confidence to carry out COVID-19 protective behaviours and (3) a further qualitative study exploring the views of Black and South Asian people of the intervention and the experiences of health professionals offering the intervention. Participants will be recruited through general practices. Data collection will be carried out in the community.

Ethics and dissemination: The study received Health Research Authority approval in June 2021 (Research Ethics Committee Reference 21/LO/0452). All participants provided informed consent. As well as publishing the findings in peer-reviewed journals, we will disseminate the findings through the UK Health Security Agency, NHS England and the Office for Health Improvement and Disparities and ensure culturally appropriate messaging for participants and other members of the target groups.

Item Type: Article
DOI/Identification number: 10.1136/bmjopen-2022-061207
Additional information: For the purpose of open access, the author(s) has applied a Creative Commons Attribution (CC BY) licence to any Author Accepted Manuscript version arising
Uncontrolled keywords: Public health, 1506, 2474, 1724, COVID-19, public health, primary care, preventive medicine
Subjects: R Medicine > RA Public aspects of medicine > RA421 Public health. Hygiene. Preventive Medicine
R Medicine > RA Public aspects of medicine > RA638 Immunity and immunization in relation to public health
Divisions: Divisions > Division for the Study of Law, Society and Social Justice > School of Social Policy, Sociology and Social Research > Centre for Health Services Studies
Funders: NIHR Bristol Nutrition Biomedical Research Unit (
Depositing User: Lindsay Forbes
Date Deposited: 29 Mar 2023 20:15 UTC
Last Modified: 12 Dec 2023 14:08 UTC
Resource URI: (The current URI for this page, for reference purposes)

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Forbes, Lindsay J.L..

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