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| Bauer, Hans H. and Barnes, Stuart J. and Reichardt, Tina and Neumann, Marcus M. (2008) Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study. In: Paliwoda, Stanley J. and Ryans, John K., eds. International Marketing: Modern and Classic Papers. Edward Elgar Publishing, Cheltenham. ISBN 978-1-84376-649-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
