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Gupta, S. and Melewar, T.C. and Bourlakis, M. (2010) A Relational Insight of Brand Personification in Business-to-Business Markets. Journal of General Management, 35 (4). pp. 65-76. ISSN 0306-3070. (The full text of this publication is not available from this repository)

Gupta, S. and Melewar, T.C. and Bourlakis, M. (2010) Transfer of Brand Knowledge in Business - Business Markets: A Qualtative Study. Journal of Business and Industrial Marketing, 25 (5). pp. 395-403. ISSN 0885-8624 . (The full text of this publication is not available from this repository)

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