Browse by Person (creator, editor, contributor, etc.)

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | Date | No Grouping
Number of items: 10.

Foroudi, P. and Melewar, T.C. and Gupta, S (2014) Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting. Journal of Business Research, 67 (11). pp. 2269-2281. ISSN 01482963 (ISSN). (The full text of this publication is not available from this repository)

Gupta, Suraksha and Czinkota, M. and Melewar, T.C. (2013) Embedding knowledge and value of a brand into sustainability for differentiation. Journal of World Business, 48 (3). pp. 287-296. ISSN 10909516 (ISSN). (The full text of this publication is not available from this repository)

Melewar, T.C. and Gupta, Suraksha and Czinkota, M. (2013) Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation. Journal of World Business, 48 (3). pp. 285-286. ISSN 10909516 (ISSN). (The full text of this publication is not available from this repository)

Gupta, Suraksha and Navare, J. and Melewar, T.C. (2011) Investigating the implications of business and culture on the behaviour of customers of international firms. Industrial Marketing Management, 40 (1). pp. 65-77. ISSN 00198501 (ISSN). (The full text of this publication is not available from this repository)

Gupta, Suraksha and Melewar, T.C. and Bourlakis, Michael A. (2010) A Relational Insight of Brand Personification in Business-to-Business Markets. Journal of General Management, 35 (4). pp. 65-76. ISSN 0306-3070. (The full text of this publication is not available from this repository)

Gupta, Suraksha and Melewar, T.C. and Bourlakis, Michael A. (2010) Transfer of Brand Knowledge in Business - Business Markets: A Qualtative Study. Journal of Business and Industrial Marketing, 25 (5). pp. 395-403. ISSN 0885-8624 . (The full text of this publication is not available from this repository)

Melewar, T.C. and Pickton, D. and Gupta, Suraksha and Chigovanyika, T. (2009) MNE executive insights into international advertising programme standardisation. Journal of Marketing Communications, 15 (5). pp. 345-365. ISSN 13527266 (ISSN). (The full text of this publication is not available from this repository)

Melewar, T.C. and Hayday, David and Gupta, Suraksha and Cohen, Geraldine (2008) EU Enlargement: A Case Study of Branding Standardisation. EuroMed Journal of Business, 3 (2). pp. 179-201. ISSN 1450-2194. (The full text of this publication is not available from this repository)

Gupta, Suraksha and Grant, S. and Melewar, T.C. (2008) The expanding role of intangible assets of the brand. Management Decision, 46 (6). pp. 948-960. ISSN 00251747 (ISSN). (The full text of this publication is not available from this repository)

Melewar, T.C. and Mui, H. and Gupta, Suraksha and Knight, J. (2008) The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study. Marketing Intelligence and Planning, 26 (4). pp. 405-415. ISSN 02634503 (ISSN). (The full text of this publication is not available from this repository)

This list was generated on Fri Oct 31 05:06:32 2014 GMT.