Davies, Rhodri (2024) Good intent, or just good content? assessing MrBeast's philanthropy. Journal of Philanthropy and Marketing, 29 (2). Article Number e1858. E-ISSN 2691-1361. (doi:10.1002/nvsm.1858) (KAR id:105768)
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Official URL: https://doi.org/10.1002/nvsm.1858 |
Abstract
MrBeast is the world's most successful individual YouTube content creator. Having made his name with videos of high‐concept challenges and stunts, he has subsequently produced a series of viral videos centring on acts of philanthropy – drawing both praise and criticism in the process. This paper attempts to place MrBeast's approach in the context of wider historical and current debates about the nature and role of philanthropy, in order to ascertain what (if anything) is genuinely novel about it, and how we should understand it in relation to models of philanthropy that have gone before. The paper considers “Beast Philanthropy” through a range of lenses − aesthetic, ethical, economic and political − and what these can tell us about the key questions we should be asking and whether, on balance, we should view this phenomenon positively or not.
Item Type: | Article |
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DOI/Identification number: | 10.1002/nvsm.1858 |
Uncontrolled keywords: | attention economy; ethics; influencers; philanthropy |
Subjects: | H Social Sciences |
Divisions: | Divisions > Division for the Study of Law, Society and Social Justice > School of Social Policy, Sociology and Social Research |
Funders: | University of Kent (https://ror.org/00xkeyj56) |
SWORD Depositor: | JISC Publications Router |
Depositing User: | JISC Publications Router |
Date Deposited: | 29 Apr 2024 09:13 UTC |
Last Modified: | 03 May 2024 03:17 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/105768 (The current URI for this page, for reference purposes) |
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