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Laffey, Des and Hunka, C. and Sharp, John A. and Zheng, Z. (2009) Estimating Advertisers' Values for Paid Search Clickthroughs. Journal of the Operational Research Society , 60 (3). pp. 411-418. ISSN 0160-5682 . (doi: ) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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