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Review

Gupta, Suraksha (2015) A review of the accidental scholar: SAGE 2014, sage response, Pro ed. 2014 (ISBN-10: 935150039X ISBN-13: 978-9351500391) by Jagish N. Sheth, and John Yow. Review of: Accidental Scholar by Yow, John and Sheth, Jagish N.. Industrial Marketing Management, May . pp. 1-4. ISSN 0019-8501. (doi:https://doi.org/10.1016/j.indmarman.2015.04.001) (Full text available)

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