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Article
| Luo, Maria and Dey, Bidit and Yalkin, Cagri and Sivarajah, Uthayasankar and Punjaisri, Khanyapuss and Huang, Yu-An and Yen, Dorothy (2018) Millennial Chinese Consumers' Perceived Destination Brand Value. Journal of Business Research, . ISSN 0148-2963. (doi:https://doi.org/10.1016/j.jbusres.2018.06.015) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) |
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Conference or workshop item
| Cappellini, Benedetta and Hosany, S. and Yen, Dorothy and Yu, Q. (2016) Away from Home: How Little Emperors Travel with Global Brands? Core and Contextual Meanings of Global Brands. In: 2016 Global Marketing Conference at Hong Kong Proceedings. 2016 GMC at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations (doi:https://doi.org/10.15444/GMC2016.04.05.02) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) |
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