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Lowe, Ben and Yeow, Pamela and Yee, Fanny (2014) Price promotions and their effect upon reference prices. Journal of Product and Brand Management, 23 (4/5). pp. 349-361. ISSN 1061-0421. (doi:https://doi.org/10.1108/JPBM-01-2014-0485) (Full text available)

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