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Number of items: 6.

Bian, Xuemei and Wang, K-Y and Smith, A. and Yannopoulou, N. (2014) Motivation, Rationalizations and Risks Associated with the Consumption of Counterfeit Luxury Brands. In: 2014 Monaco Symposium on Luxury. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Yannopoulou, N. and Moufahim, M. and Bian, Xuemei (2013) Brand Building and Social Media: A Discursive and Visual Analysis of User-Generated Brands. Contemporary Management Research, . ISSN 1813-5498. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Yannopoulou, N. and Liu, M. and Bian, Xuemei (2013) Exploring what Types of Brand Related Information interest Consumers within Social Media. In: European Marketing Academy Conference 2013, June 4th - 7th, 2013, Istanbul, Turkey. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei and Yannopoulou, N. and Want, K-Y. and Shu, L. (2013) Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions. Advances in Consumer Research, . ISSN 0098-9258. (Full text available)
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Yannopoulou, N. and Moufahim, M. and Bian, Xuemei (2012) Brand building and social media: a discursive and visual analysis of User-Generated Brands. In: International Conference on Marketing Studies. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Yannopoulou, N. and Liu, M. and Bian, Xuemei (2010) Perceptions of Authenticity within Emerging Markets. In: 1st EMAC Regional Conference- Marketing Theory Challenges in Emerging Markets, 2010, Budapest, Hungary. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

This list was generated on Tue Mar 19 19:46:24 2019 GMT.