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Woerdl, M. and Papagiannidis, Savvas and Bourlakis, Michael A. and Li, Feng (2008) Internet-Induced Marketing Techniques: Critical Factors in Viral Marketing Campaigns. Journal of Business Science and Applied Management, 3 (1). pp. 35-45. ISSN 1753-0296. (Full text available)

This list was generated on Wed Apr 18 21:47:37 2018 BST.