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Lowe, Ben and d'Alessandro, S. and Winzar, H. and Laffey, Des and Collier, William J. (2013) The Use of Web 2.0 Technologies in Marketing Classes: Key Drivers of Student Acceptance. Journal of Consumer Behaviour, 12 (5). pp. 412-422. ISSN 1472-0817. (doi: (Full text available)

Conference or workshop item

Lowe, Ben and Laffey, Des and d'Alessandro, D and Winzar, H. (2011) Student Acceptance of Twitter in Marketing Course: An Application of the TAM. In: 15th Annual AMS World Marketing Congress, Reims, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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