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Veríssimo, Diogo and Vaughan, Greg and Ridout, Martin S. and Waterman, Carly and MacMillan, Douglas C. and Smith, Robert J. (2017) Increased conservation marketing effort has major fundraising benefits for even the least popular species. Biological Conservation, 211 (part A). pp. 95-101. ISSN 0006-3207. (doi:https://doi.org/10.1016/j.biocon.2017.04.018) (Full text available)

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