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Number of items: 3.
Article
Bian, Xuemei and Wang, Kai-Yu and Smith, Andrew and Yannopoulou, Natalia (2016) New Psychological Insights into Unethical Counterfeit Consumption. Journal of Business Research, . ISSN 0148-2963. (doi:https://doi.org/10.1016/j.jbusres.2016.02.038) (Full text available) |
Bian, Xuemei and Wang, Kai-Yu (2015) Are size-zero female models always more effective than average-sized ones? Depends on Brand and self-esteem! European Journal of Marketing, 49 (7/8). pp. 1184-1206. ISSN 0309-0566. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
Conference or workshop item
Bian, Xuemei and Wang, Kai-Yu and Smith, Andrew and Yannopoulou, Natalia (2015) New Psychological Insights into Counterfeit Consumption. In: American Marketing Association Summer Educator Conference. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |