Browse by Person (creator, editor, contributor, etc.)
 | Up a level |
Jump to: Article | Conference or workshop item
Number of items: 7.
Article
| Saunders, John and Wong, Veronica and Stagg, Chris and Souza Fontan, Mariadel Mar (2005) How Screening Criteria Change During Brand Development. Journal of Product and Brand Management, 14 (4). pp. 239-249. ISSN 1061-0421. (doi:https://doi.org/10.1108/10610420510609249) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Stagg, Chris and Saunders, John and Wong, Veronica (2002) Go/No-Go Criteria During Grocery Brand Development. Journal of Product & Brand Management, 11 (7). pp. 459-482. ISSN 1061-0421. (doi:https://doi.org/10.1108/10610420210451643) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Stagg, Chris and Saunders, John and Wong, Veronica (1999) A Framework for Understanding New Product Evaluation in Consumer Packaged Goods. International Journal of New Product Development and Innovation Management, 1 (1). pp. 21-32. ISSN 1464-6684. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
Conference or workshop item
| Stagg, Chris and Saunders, John and Wong, Veronica (1999) New Product Screening in Consumer Packaged Goods Companies. In: Proceedings of EIASM/PDMA 6th International Product Development Management Conference, 5th to 6th July 1999, Churchill College, University of Cambridge, Cambridge. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Stagg, Chris and Saunders, John and Wong, Veronica (1999) New product Evaluation in Fast Moving Consumer Goods. In: Proceedings of the 28th European Marketing Academy Conference, 11th-14th May 1999, Humboldt University, Berlin. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Stagg, Chris and Saunders, John and Wong, Veronica (1998) Success and Failure in New Product Development: Current Approaches and Unexploited Opportunities. In: Proceedings of 27th European Marketing Academy Conference, 20th-23rd May 1998, Stockholm School of Economics, Sweden. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Stagg, Chris and Saunders, John and Wong, Veronica (1996) A Study of Success and Failure Literature in New Product Development. In: Proceedings of the 29th Marketing Education Group Conference, July 1996, Glasgow, UK. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
