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| Lowe, Ben and Hasan, Md Rajibul and Jose, Saju Vallaria (2018) A Conceptual Model of Pro-poor Innovation Adoption in the BOP and Subsistence Marketplaces. In: Singh, Ramendra, ed. Bottom of Pyramid Marketing: Shaping and Developing BOP Markets. Marketing in Emerging Markets . Emerald. ISBN 978-1-78714-556-6. (In press) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
