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Article

Bian, Xuemei and Yannopoulou, N. and Want, K-Y. and Shu, L. (2013) Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions. Advances in Consumer Research, . ISSN 0098-9258. (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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