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Merritt, Rowena K. and Vogel, Michelle (2016) Case Studies in Formative Research. In: Kubacki, Krzysztof and Rundle-Thiele, Sharyn, eds. Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights. Springer, Singapore, pp. 281-290. ISBN 978-981-10-1827-5. E-ISBN 978-981-10-1829-9. (doi:https://doi.org/10.1007/978-981-10-1829-9_14) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |