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Sinha, Piyush Kumar and Gupta, Suraksha and Rawal, Saurabh (2014) Brand Adoption by BoP Retailers. Qualitative Marketing Research: An International Journal, 20 (2). pp. 181-207. ISSN 1352-2752. (doi:https://doi.org/10.1108/QMR-07-2014-0056) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)

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