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Article

Hasan, Md Rajibul and Lowe, Ben and Rahman, Mizen (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research, 20 (2). pp. 147-157. ISSN 1352-2752. (doi:https://doi.org/10.1108/QMR-04-2015-0032) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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