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Article

Pich, C.a and Dean, D.b and Punjaisri, K. (2014) Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign. Journal of Marketing Communications, 22 (1). pp. 100-117. ISSN 1352-7266. E-ISSN 1466-4445. (doi:https://doi.org/10.1080/13527266.2013.864321) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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