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Article

Gutierrez, A. and O'Leary, Simon and Rana, Nripendra P. and Dwivedi, Yogesh K. and Calle, Tatiana (2018) Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor. Computers in Human Behavior, . ISSN 0747-5632. (doi:https://doi.org/10.1016/j.chb.2018.09.015) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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