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Fearne, Andrew and O'Keeffe, M. (2002) From Commodity Marketing to Category Management: Insights from the Waitrose Category Leadership Program in Fresh Produce. Supply Chain Management, 7 (5). pp. 296-301. ISSN 1359-8546. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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