Browse by Person (creator, editor, contributor, etc.)
Number of items: 2.
Lowe, Ben and Barnes, Bradley R.
Discounting and the Face Value Effect.
In: European Academy of Marketing 38th Conference, 26th - 29th May 2009, Audenica School of Management, Nantes, France.
(The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)