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Number of items: 2.

Article

Yannopoulou, N. and Moufahim, M. and Bian, Xuemei (2013) Brand Building and Social Media: A Discursive and Visual Analysis of User-Generated Brands. Contemporary Management Research . ISSN 1813-5498. (In press) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Conference or workshop item

Yannopoulou, N. and Moufahim, M. and Bian, Xuemei (2012) Brand building and social media: a discursive and visual analysis of User-Generated Brands. In: International Conference on Marketing Studies, 17th to 19th August, 2012, Bangkok, Thailand. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

This list was generated on Tue Mar 31 19:33:15 2015 BST.