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Conference or workshop item

Lowe, Ben and Alpert, Frank (2003) Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy. In: Winter Marketing Educators Conference, Orlando, Florida. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

This list was generated on Tue Jun 19 21:57:48 2018 BST.