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Article
Mason, Katy and Doyle, Peter and Wong, Veronica (2006) Market Orientation and Quasi-integration: Adding Value through Relationships. Industrial Marketing Management, 35 (2). pp. 140-155. ISSN 0019-8501. (doi:https://doi.org/10.1016/j.indmarman.2005.01.005) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
Conference or workshop item
Mason, Katy and Doyle, Peter and Wong, Veronica (2000) Exploring Supply Chain Configuration to Leverage Market Orientation: A Taxonomy of Vertical de-Integration. In: Proceedings of the 29th European Marketing Academy Conference, 23rd -26th May 2000, Erasmus University, Rotterdam. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |