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Number of items: 10.

Article

Marinov, Marin and Petrovici, Dan Alex and Marinova, Svetla (2008) Consumer Attitudes Toward Advertising in Bulgaria and Romania. Journal of Euromarketing, 17 (2). pp. 81-93. ISSN 1049-6483. (doi:10.1080/10496480802134662) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Petrovici, Dan Alex and Marinova, Svetla and Marinov, Marin and Lee, Nick (2007) Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania. International Marketing Review, 24 (5). pp. 539-562. ISSN 0265-1335. (doi:10.1108/02651330710827988 ) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Book section

Czinkota, M. and Marinova, Svetla and Samli, A Coskun and Jiang, Zhizhong (2015) Key Determinants of Retail Internationalization : Do Institutions Matter? In: Institutional Impacts on Firm Internationalization. Springer, pp. 264-285. ISBN 9781349495993. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Conference or workshop item

Petrovici, Dan Alex and Ford, J. and Marinova, Svetla and Marinov, Marin (2013) Advertising Avoidance in China and Brazil. In: Academy of International Business Conference, 3 - 6 July 2013, Istanbul, Turkey. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Petrovici, Dan Alex and Ford, J. and Marinova, Svetla and Marinov, Marin (2012) Advertising Intrusiveness and Advertising Avoidance in China. In: European Marketing Academy Conference, 22 -25 May 2012, Lisbon, Portugal. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Marinov, Marin and Petrovici, Dan Alex and Ford, J. and Marinova, Svetla (2011) Percieved Advertising Instrusiveness and Avoidance in China. In: 37th European Academy of Intrenational Business Annual Conference, 8 - 10 December 2011, Bucharest, Romania. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Petrovici, Dan Alex and Ford, J. and Marinova, Svetla and Marinov, Marin (2011) Advertising Avoidance Strategies in Emerging Economies: Exploring Gender Differences. In: The 10th International Conference on Research in Advertising (ICORIA), 24 - 25 June 2011, Berlin, Germany. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Petrovici, Dan Alex and Marinov, Marin and Marinova, Svetla (2007) Consumer Evaluation of Advertising: Demographic and Segmentation Effects. In: 36th European Marketing Academy Conference (EMAC), May 2007, Reykjavik. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Petrovici, Dan Alex and Marinova, Svetla and Marinov, Marin (2006) Determinants and Antecedents of general attitudes toward advertising in Bulgaria and Romania. In: 35th EMAC Conference , May 2006, Athens, Greece. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Book

Czinkota, M. and Ronkainen, IA and Moffett, M.H and Marinova, Svetla and Marivov, M (2009) International Business : European Edition. John Wiley & Sons, 632 pp. ISBN 9780470510292. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

This list was generated on Fri Dec 2 18:07:12 2016 GMT.