Skip to main content
Kent Academic Repository

Browse by Person (creator, editor, contributor, etc.)

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | Date | No Grouping
Number of items: 11.

Article

Marinov, Marin and Petrovici, Dan Alex and Marinova, Svetla (2008) Consumer Attitudes Toward Advertising in Bulgaria and Romania. Journal of Euromarketing, 17 (2). pp. 81-93. ISSN 1049-6483. (doi:https://doi.org/10.1080/10496480802134662) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Marinov, Marin and Petrovici, Dan Alex (2008) Consumer Evaluation of Advertising: Demographic and Segmentation Effects. Journal of Euromarketing, 17 (2). pp. 81-93. ISSN 1049-6483. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Petrovici, Dan Alex and Marinov, Marin (2007) Determinants and antecedents of general attitudes towards advertising - A study of two EU accession countries. European Journal of Marketing, 41 (3-4). pp. 307-326. ISSN 0309-0566. (doi:https://doi.org/10.1108/03090560710728354) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Petrovici, Dan Alex and Marinova, Svetla and Marinov, Marin and Lee, Nick (2007) Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania. International Marketing Review, 24 (5). pp. 539-562. ISSN 0265-1335. (doi:https://doi.org/10.1108/02651330710827988) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Conference or workshop item

Petrovici, Dan Alex and Ford, J. and Marinova, Svetla and Marinov, Marin (2013) Advertising Avoidance in China and Brazil. In: Academy of International Business Conference, 3 - 6 July 2013, Istanbul, Turkey. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Petrovici, Dan Alex and Ford, J. and Marinova, Svetla and Marinov, Marin (2012) Advertising Intrusiveness and Advertising Avoidance in China. In: European Marketing Academy Conference, 22 -25 May 2012, Lisbon, Portugal. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Marinov, Marin and Petrovici, Dan Alex and Ford, J. and Marinova, Svetla (2011) Percieved Advertising Instrusiveness and Avoidance in China. In: 37th European Academy of Intrenational Business Annual Conference, 8 - 10 December 2011, Bucharest, Romania. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Petrovici, Dan Alex and Ford, J. and Marinova, Svetla and Marinov, Marin (2011) Advertising Avoidance Strategies in Emerging Economies: Exploring Gender Differences. In: The 10th International Conference on Research in Advertising (ICORIA), 24 - 25 June 2011, Berlin, Germany. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Petrovici, Dan Alex and Marinov, Marin and Marinova, Svetla (2007) Consumer Evaluation of Advertising: Demographic and Segmentation Effects. In: 36th European Marketing Academy Conference (EMAC), May 2007, Reykjavik. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Petrovici, Dan Alex and Marinova, Svetla and Marinov, Marin (2006) Determinants and Antecedents of general attitudes toward advertising in Bulgaria and Romania. In: 35th EMAC Conference, May 2006, Athens, Greece. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Petrovici, Dan Alex and Marinov, Marin Determinants and Antecedents of General Attitudes towards Advertising in Bulgaria and Romania. In: 35th European Academy of Marketing Conference (EMAC), May 2006, Athens. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

This list was generated on Thu May 23 11:46:10 2019 BST.