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Number of items: 11.

Article

Lowe, Ben and Lynch, David and Lowe, Julian (2015) Reducing Household Water Consumption: A Social Marketing Approach. Journal of Marketing Management, 31 (3-4). pp. 378-408. ISSN 0267-257X. E-ISSN 1472-1376. (doi:https://doi.org/10.1080/0267257X.2014.971044) (Full text available)
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Lowe, Ben and Lynch, David and Lowe, Julian (2014) The role and application of social marketing in managing water consumption: a case study. International Journal of Nonprofit and Voluntary Sector Marketing, 19 (1). pp. 14-26. ISSN 1465-4520. (doi:https://doi.org/10.1002/nvsm.1484) (Full text available)
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Lowe, Ben and Lowe, Julian and Lynch, David (2010) A Case Study and Some Propositions about Marketing in a Fast Growth SME: Is Entrepreneurial Marketing Different? Journal of Strategic Management Education, 6 (4). ISSN 1649-3877. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Lowe, Julian (2009) Marketing Education and the Missing P: Evidence from Australia. Journal of Strategic Management Education, 5 (2). pp. 111-122. ISSN 1649-3877. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Book section

Lowe, Ben and Lynch, David and Lowe, Julian (2017) Pricing and Consumers in a Changing World. In: Hinterhuber, Andreas and Liozu, Stephen, eds. Innovation in Pricing: Contemporary Theories and Best Practices. Routledge. ISBN 978-1-138-73827-0. (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Lowe, Ben and Lowe, Julian and Lynch, David (2012) Behavioral Aspects of Pricing. In: Hinterhuber, Andreas and Liozu, Stephan, eds. Innovation in Pricing: Contemporary Theories and Best Practices. Routledge. ISBN 978-0-415-52164-2. (Full text available)
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Conference or workshop item

Lowe, Ben and Lowe, Julian and Lynch, David (2012) Demarketing the Consumption of Household Water: Key Drivers and Implications for Social Marketing. In: ISM-Open Conference, 9th May 2012, Milton Keynes, UK. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Lowe, Julian and Lynch, David (2012) Reducing Water Consumption: An Application and Extension of the Theory of Planned Behaviour. In: European Academy of Marketing 41st Conference, 22nd May 2012, ISCTE Business School, Lisbon. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Lowe, Julian (2005) Marketing Drivers and Barriers to Growth in the Entrepreneurial Firm. In: Regional Entrpreneurship and Innovation Teaching Exchange, AGSE, Swinburne University: Melbourne. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Lowe, Julian (2004) Marketing Education in Australia: The Missing P! In: Wiley, Jim and Thirkell, Peter, eds. ANZMAC 2004 Conference Proceedings. Australian-New Zealand Marketing Academy (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Lowe, Julian (2004) Marketing in a Fast Growth New Venture: Is Entrepreneurial Marketing Different? In: Wiley, Jim and Thirkell, Peter, eds. ANZMAC 2004 Conference Proceedings. Australian-New Zealand Marketing Academy (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

This list was generated on Fri May 3 18:55:15 2019 BST.