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Article

Lowe, Ben and Dwivedi, Yogesh K. and d'Alessandro, Steve (2019) Consumers and Technology in a Changing World. European Journal of Marketing, 53 (6). ISSN 0309-0566. (In press) (Full text available)

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Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2019) An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces. Journal of Public Policy and Marketing, 38 (1). pp. 61-80. ISSN 0743-9156. (doi:https://doi.org/10.1509/jppm.16.226) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)

Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2019) Consumer Adoption of Pro-poor Service Innovations in Subsistence Marketplaces. Journal of Business Research, . ISSN 0148-2963. (doi:https://doi.org/10.1016/j.jbusres.2018.12.075) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)

Chan, Fanny Fong Yee and Lowe, Ben (2018) Product placement practices in prime-time television programs in Hong Kong. International Journal of Advertising, 37 (6). pp. 984-1009. ISSN 0265-0487. (doi:https://doi.org/10.1080/02650487.2017.1353263) (Full text available)

Lowe, Ben and Johnson, Devon (2017) Diagnostic and Prescriptive Benefits of Consumer Participation in Virtual Communities of Personal Challenge. European Journal of Marketing, 51 (11/12). pp. 1817-1835. ISSN 0309-0566. (doi:https://doi.org/10.1108/EJM-05-2016-0271) (Full text available)

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Hasan, Md Rajibul and Lowe, Ben and Rahman, Mizen (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research, 20 (2). pp. 147-157. ISSN 1352-2752. (doi:https://doi.org/10.1108/QMR-04-2015-0032) (Full text available)

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Chan, Fanny Fong Yee and Lowe, Ben and Petrovici, Dan Alex (2017) Processing of product placements and brand persuasiveness. Marketing Intelligence and Planning, 23 (3). pp. 311-328. ISSN 0263-4503. (doi:https://doi.org/10.1108/MIP-03-2015-0051) (Full text available)

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Chan, Fanny Fong Yee and Petrovici, Dan Alex and Lowe, Ben (2016) Antecedents of Product Placement Effectiveness Across Cultures. International Marketing Review, 33 (1). pp. 5-24. ISSN 0265-1335. (doi:https://doi.org/10.1108/IMR-07-2014-0249) (Full text available)

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Balcombe, Kelvin and Fraser, Iain M and Lowe, Ben and Souza Monteiro, Diogo M (2015) Information Customization and Food Choice. American Journal of Agricultural Economics, 98 (1). pp. 54-73. ISSN 0002-9092. E-ISSN 1467-8276. (doi:https://doi.org/10.1093/ajae/aav033) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Souza-Monteiro, Diogo M. and Fraser, Iain M (2015) Changing Food Consumption Behaviors. Psychology & Marketing, 32 (5). pp. 481-485. ISSN 0742-6046. (doi:https://doi.org/10.1002/mar.20793) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Fraser, Iain M and Souza Monteiro, Diogo M (2015) A change for the better? Digital health technologies and changing food consumption behaviors. Psychology & Marketing, 32 (5). pp. 585-600. ISSN 0742-6046. (doi:https://doi.org/10.1002/mar.20802) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Alpert, Frank (2015) Forecasting consumer perception of innovativeness. Technovation, 45-46 (No-Dec). pp. 1-14. ISSN 0166-4972. (doi:https://doi.org/10.1016/j.technovation.2015.02.001) (Full text available)

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Johnson, Devon and Lowe, Ben (2015) Emotional Support, Perceived Corporate Ownership and Skepticism toward Out-groups in Virtual Communities. Journal of Interactive Marketing, 29 (1). pp. 1-10. ISSN 1094-9968. E-ISSN 1520-6653. (doi:https://doi.org/10.1016/j.intmar.2014.07.002) (Full text available)

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Laffey, Des and Lowe, Ben and Gandy, Anthony (2015) Online Retail Financial Services in a Changing World. Service Industries Journal, 35 (10). pp. 499-501. ISSN 0264-2069. (doi:https://doi.org/10.1080/02642069.2015.1048432) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Lynch, David and Lowe, Julian (2015) Reducing Household Water Consumption: A Social Marketing Approach. Journal of Marketing Management, 31 (3-4). pp. 378-408. ISSN 0267-257X. E-ISSN 1472-1376. (doi:https://doi.org/10.1080/0267257X.2014.971044) (Full text available)

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Lowe, Ben (2015) Should Consumers Request Cost Transparency? Cost Transparency in Consumer Markets. European Journal of Marketing, 49 (11-12). pp. 1992-1998. ISSN 0309-0566. (doi:https://doi.org/10.1108/EJM-07-2015-0453) (Full text available)

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Chan, Fanny Fong Yee and Lowe, Ben and Petrovici, Dan Alex (2015) Young Adults’ Perceptions of Product Placement in Films: An Exploratory Comparison between the United Kingdom and Hong Kong. Journal of Marketing Communications, . ISSN 1352-7266. E-ISSN 1466-4445. (doi:https://doi.org/10.1080/13527266.2015.1061036) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Lynch, David and Lowe, Julian (2014) The role and application of social marketing in managing water consumption: a case study. International Journal of Nonprofit and Voluntary Sector Marketing, 19 (1). pp. 14-26. ISSN 1465-4520. (doi:https://doi.org/10.1002/nvsm.1484) (Full text available)

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Lowe, Ben and Yeow, Pamela and Yee, Fanny (2014) Price promotions and their effect upon reference prices. Journal of Product and Brand Management, 23 (4/5). pp. 349-361. ISSN 1061-0421. (doi:https://doi.org/10.1108/JPBM-01-2014-0485) (Full text available)

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Lowe, Ben and d'Alessandro, S. and Winzar, H. and Laffey, Des and Collier, William J. (2013) The Use of Web 2.0 Technologies in Marketing Classes: Key Drivers of Student Acceptance. Journal of Consumer Behaviour, 12 (5). pp. 412-422. ISSN 1472-0817. (doi:https://doi.org/10.1002/cb.1444) (Full text available)

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Lowe, Ben and Souza Monteiro, Diogo M and Fraser, Iain M (2013) Nutritional Labelling Information: Utilisation of New Technologies. Journal of Marketing Management, 29 (11-12). pp. 1337-1366. ISSN 0267-257X. (doi:https://doi.org/10.1080/0267257X.2013.798673) (Full text available)

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Lowe, Ben and Barnes, Bradley R. (2012) Consumer perceptions of monetary and non-monetary introductory promotions for new products. Journal of Marketing Management, 28 (5-6). pp. 621-651. ISSN 0267-257X. (doi:https://doi.org/10.1080/0267257X.2011.560889) (Full text available)

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Lowe, Ben and Barnes, Bradley R. and Rugimbana, Robert (2012) Discounting in International Markets and the Face Value Effect: A Double-Edged Sword? Psychology & Marketing, 29 (3). pp. 144-156. ISSN 0742-6046. (doi:https://doi.org/10.1002/mar.20511) (Full text available)

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Thwaites, Des and Lowe, Ben and Monkhouse, Lien L. and Barnes, Bradley R. (2012) The Impact of Negative Publicity on Celebrity Ad Endorsements. Psychology & Marketing, 29 (9). pp. 663-673. ISSN 0742-6046. (doi:https://doi.org/10.1002/mar.20552) (Full text available)

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Lowe, Ben and Laffey, Des (2011) Is Twitter for the Birds? Using Twitter to Enhance Student Learning in a Marketing Course. Journal of Marketing Education, 33 (2). pp. 183-192. ISSN 0273-4753. (doi:https://doi.org/10.1177/0273475311410851) (Full text available)

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Prugsamatz, Sunita and Lowe, Ben and Alpert, Frank (2010) Modelling Consumer Entertainment Choice: Key Attributes and Differences by Segment. Journal of Consumer Behaviour, 9 (5). pp. 381-392. ISSN 1472-0817. (doi:https://doi.org/10.1002/cb.325) (Full text available)

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Lowe, Ben and Lowe, Julian and Lynch, David (2010) A Case Study and Some Propositions about Marketing in a Fast Growth SME: Is Entrepreneurial Marketing Different? Journal of Strategic Management Education, 6 (4). ISSN 1649-3877. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben (2010) Consumer Perceptions of Extra-free Product Promotions and Discounts: The Moderating Role of Perceived Risk. Journal of Product and Brand Management, 19 (7). pp. 496-503. (Full text available)

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Lowe, Ben and Alpert, Frank (2010) Pricing Strategy and the Formation and Evolution of Reference Price Perceptions in New Product Categories. Psychology & Marketing, 27 (9). pp. 846-873. ISSN 0742-6046. (doi:https://doi.org/10.1002/mar.20361) (Full text available)

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Lowe, Ben and Alpert, Frank (2010) The Relative Influence of Pioneer and Follower Pricing Strategy on Reference Price and Value Perceptions of Pioneer and Follower Brands. Journal of Product and Brand Management, 19 (7). pp. 504-511. ISSN 1061-0421. (doi:https://doi.org/10.1108/10610421011086928) (Full text available)

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Sey, Aba and Lowe, Ben and Poole, Nigel (2010) The Use of Intellectual Property Protection by Micro, Small, and Medium Scale Enterprises: A Case Study of Ghana. Enterprise Development and Microfinance, 21 (1). pp. 67-83. (doi:https://doi.org/10.3362/1755-1986.2010.006) (Full text available)

Lowe, Ben and Lowe, Julian (2009) Marketing Education and the Missing P: Evidence from Australia. Journal of Strategic Management Education, 5 (2). pp. 111-122. ISSN 1649-3877. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and O'Reilley, D. and Lowe, Ben (2009) Moving Towards Equilibrium in Industrial Markets: An Analysis of Dyadic Paired Relationships. Journal of Strategic Management Education, 5 (3-4). pp. 151-166. ISSN 1649-3877. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Alpert, Frank (2007) Measuring reference price perceptions for new product categories: which measure is best? Journal of Product and Brand Management, 16 (2). pp. 132-141. ISSN 1061-0421. (doi:https://doi.org/10.1108/10610420710740007) (Full text available)

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Myerscough, Stuart and Lowe, Ben and Alpert, Frank (2006) Willingness to Provide Personal Information Online: The Role of Perceived Privacy Risk, Privacy Statements and Brand Strength. Journal of Website Promotion, 2 (3/4). pp. 115-140. ISSN 1553-3611. (Full text available)

Book section

Lowe, Ben and Hasan, Md Rajibul and Jose, Saju Vallaria (2018) A Conceptual Model of Pro-poor Innovation Adoption in the BOP and Subsistence Marketplaces. In: Singh, Ramendra, ed. Bottom of Pyramid Marketing: Shaping and Developing BOP Markets. Marketing in Emerging Markets . Emerald. ISBN 978-1-78714-556-6. (In press) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Hasan, Md Rajibul (2018) Adoption of Pro-poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities and Research Agenda. In: Dwivedi, Yogesh K. and Rana, Nripendra P. and Slade, Emma L., eds. Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Resaerch Agenda. Advances in Theory and Practice of Emerging Markets . Springer International, pp. 243-254. ISBN 978-3-319-75012-5. E-ISBN 978-3-319-75013-2. (doi:https://doi.org/10.1007/978-3-319-75013-2) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Lynch, David and Lowe, Julian (2017) Pricing and Consumers in a Changing World. In: Hinterhuber, Andreas and Liozu, Stephen, eds. Innovation in Pricing: Contemporary Theories and Best Practices. Routledge. ISBN 978-1-138-73827-0. (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)

Lowe, Ben and Lowe, Julian and Lynch, David (2012) Behavioral Aspects of Pricing. In: Hinterhuber, Andreas and Liozu, Stephan, eds. Innovation in Pricing: Contemporary Theories and Best Practices. Routledge. ISBN 978-0-415-52164-2. (Full text available)

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Conference or workshop item

Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2018) Toward an Integrated View of Pro-poor Innovation Adoption in the BOP Market. In: Li, J.T., ed. Academy of International Business 2018 Annual Meeting. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Sullivan-Mort, Gillian and Hasan, Md Rajibul (2018) Connecting with Consumers in Subsistence Marketplaces: An Abstract. In: Rossi, Patricia and Krey, Nina, eds. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Springer pp. 29-30. ISBN 978-3-030-02567-0. (doi:https://doi.org/10.1007/978-3-030-02568-7_10) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Chan, Fanny Fong Yee and Lowe, Ben (2018) The Moderating Role of Psychological Trait Reactance in Humorous Product Placements. In: 93rd Western Economics Association Annual Conference. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2017) Pro-poor Innovation Adoption in the BOP Market: Toward and Integrated View. In: Christiansen, John K. and Goffin, Keith and Hatchuel, Armand, eds. 25th Innovation and Product Development Management Conference. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Chan, Fanny Fong Yee and Lowe, Ben (2017) The Effect of Placement Context on Brand Persuasiveness. In: Back to the Future: Using Marketing Basics to Provide Customer Value. Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. 2017 AMS Annual Conference. Springer ISBN 978-3-319-66022-6. (doi:https://doi.org/10.1007/978-3-319-66023-3_104) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2017) Towards an Integrated Theory of Pro-Poor Innovation Adoption in the BOP. In: Verhoef, Peter C., ed. 46th EMAC Annual Conference. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2017) Consumer Adoption of Innovations in the Bottom-of-the-Pyramid: Empirical Evidence from Two Services in Bangladesh. In: LaRoche, Michel, ed. 2017 Royal Bank International Research Seminar. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Souza Monteiro, Diogo M and Lowe, Ben and Fraser, Iain M (2016) Changing food choice behaviors using calorie counters. In: Teyssier, Sabrina and Crosetto, Paolo, eds. 1st Winter Workshop on the Behavioral and Experimental Economics of Food Consumption. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2016) Consumer Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid. In: Academy of Marketing Annual Conference. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Chan, Fanny Fong Yee and Lowe, Ben (2016) Exploring the Prevalence and Execution of Brand Placements in Hong Kong Prime Time Television Programs. In: Association for Education in Journalism and Mass Communication 99th Annual Conference. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2016) Antecedents of Adoption of Pro-poor Innovations in the Bottom of Pyramid: An Empirical Comparison of Key Innovation Adoption Models. In: 19th Annual AMS World Marketing Congress. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Souza Monteiro, Diogo M and Lowe, Ben and Fraser, Iain M (2013) Do conusmers value mobile technologies to assess nutritional information in retail environments? In: American Marketing Association, Marketing and Public Policy Conference, 30 May - 1 June 2013, Washington DC, USA. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Alpert, Frank (2013) Antecedents and Consequences of Consumer Perception of Product Innovativeness. In: Annual AMS World Marketing Congress, 17th to 19th July 2013, Canterbury, Kent. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Fraser, Iain M and Balcombe, Kelvin and Lowe, Ben and Souza Monteiro, Diogo M (2013) Attribute Non-Attendance and Attribute Importance Ranking Responses with Discrete Choice Experiments. In: 137th European Association of Agricultural Economists (EAAE) Seminar, Escola Superior Agricultura de Barcelona (ESAB), Politechnic University of Catalonia, Castelldefels, Barcelona: Spain.. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Souza Monteiro, Diogo M and Lowe, Ben and Fraser, Iain M (2013) Consumer Willingness-to-Pay for Technology to Provide Nutritional Information in Retail environments. In: AMA Marketing and Public Policy Conference, 30th May to 1st June 2013, Washington DC. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Chan, Fanny Fong Yee and Petrovici, Dan Alex and Lowe, Ben (2013) Cultural Differences in the Perception of Product Placement in Films. In: European Academy of Marketing 42nd Conference, 4th - 7th June 2013, University in Istanbul. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Chan, Fanny Fong Yee and Petrovici, Dan Alex and Lowe, Ben (2013) The Role of Depth of Processing and Need for Cognition on Product Placement Effectiveness. In: Academy of Marketing Annual Conference, 8th to 11th July 2013, University of South Wales. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Lowe, Julian and Lynch, David (2012) Demarketing the Consumption of Household Water: Key Drivers and Implications for Social Marketing. In: ISM-Open Conference, 9th May 2012, Milton Keynes, UK. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Souza Monteiro, Diogo M and Fraser, Iain M (2012) Nutritional Information Labeling and New Technologies: An Exploration of Consumer Preferences. In: European Academy of Marketing 41st Conference, 22nd May 2012, ISCTE Business School, Lisbon. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Lowe, Jason A. and Lynch, David and Laffey, Des (2012) Non-price Drivers of Household Water Consumption. In: Hulbert, B. and Harrigan, P. and Harris, L., eds. Proceedings of Academy of Marketing Annual Conference 2012. ISBN 978-0-85432-947-2. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Lowe, Julian and Lynch, David (2012) Reducing Water Consumption: An Application and Extension of the Theory of Planned Behaviour. In: European Academy of Marketing 41st Conference, 22nd May 2012, ISCTE Business School, Lisbon. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Laffey, Des and Lowe, Ben and Gandy, Anthony (2011) Social Media: Past, Present and Future. A Review of the Literature. In: 15th Annual AMS World Marketing Congress, Reims, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Laffey, Des and d'Alessandro, D and Winzar, H. (2011) Student Acceptance of Twitter in Marketing Course: An Application of the TAM. In: 15th Annual AMS World Marketing Congress, Reims, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Johnson, Devon and Lowe, Ben (2011) Understanding Consumer Active Participation in Healthcare Virtual Communities. In: Summer Marketing Educators Conference, San Francisco. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Chan, Fanny Fong Yee and Petrovici, Dan Alex and Lowe, Ben (2011) Young Consumers' Experiences and Perceptions of Product Placement in Movies and its Implications. In: Avanca International Conference Cinema - Art, Technology and Communication, Avanca, Portugal. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Barnes, Bradley R. (2009) Consumer Perceptions of Monetary and Nonmonetary Promotions for New Products. In: Academy of Marketing Annual Conference, 7th - 9th July 2009, Leeds Metropolitan University. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Barnes, Bradley R. (2009) Discounting and the Face Value Effect. In: European Academy of Marketing 38th Conference, 26th - 29th May 2009, Audenica School of Management, Nantes, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben (2009) The Relative Influence of Pioneer and Follower Pricing Strategy on Reference Price and Value Perceptions of Pioneer and Follower Brands. In: European Academy of Marketing 38th Conference, 26th - 29th May 2009, Audenica School of Management, Nantes, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Souza Monteiro, Diogo M and Lowe, Ben and Fraser, Iain M (2009) Willingness to Pay for Nutritional Information in Shopping Baskets. In: AAEA & ACCI Joint Annual Meeting, 26-28 July, Milwaukee, WI. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Winzar, Hume (2005) Deriving a Short List of Brand Names: A Comparison of Measures Based on Censored Preference Data. In: Australian-New Zealand Marketing Academy Conference, Perth. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Lowe, Julian (2005) Marketing Drivers and Barriers to Growth in the Entrepreneurial Firm. In: Regional Entrpreneurship and Innovation Teaching Exchange, AGSE, Swinburne University: Melbourne. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Lowe, Julian (2004) Marketing Education in Australia: The Missing P! In: Wiley, Jim and Thirkell, Peter, eds. ANZMAC 2004 Conference Proceedings. Australian-New Zealand Marketing Academy (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Lowe, Julian (2004) Marketing in a Fast Growth New Venture: Is Entrepreneurial Marketing Different? In: Wiley, Jim and Thirkell, Peter, eds. ANZMAC 2004 Conference Proceedings. Australian-New Zealand Marketing Academy (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Alpert, Frank (2003) Revisiting Consumer Preference Formation and Pioneer Brand Advantage: Implications for Follower Pricing Strategy. In: Henderson, G.R. and Moore, M.C., eds. American Marketing Association Winter Educators' Conference: Marketing Theory and Applications. American Marketing Association pp. 179-187. ISBN 0-87757-305-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Alpert, Frank (2002) Reference Price Research: A Critical Review, Recent Developments and Future Directions. In: Academy of Marketing Annual Conference, Nottingham, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Book

d'Alessandro, Steve and Lowe, Ben and Winzar, Hume and Zikmund, William G. and Babin, Barry J. (2017) Marketing Research. Cengage Learning, Melbourne, Australia, 656 pp. ISBN 978-0-17-036982-4. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Zikmund, William G. and Ward, Steven and Winzar, Hume and Lowe, Ben and Babin, Barry J. (2014) Marketing Research: 3rd Asia Pacific Edition. Cengage Learning, Melbourne, 618 pp. ISBN 978-0-17-023602-7. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Zikmund, William G. and Ward, Steven and Lowe, Ben and Winzar, Hume and Babin, Barry J. (2010) Marketing Research: 2nd Asia Pacific Edition. Cengage Learning, Australia, 570 pp. ISBN 978-0-17-018334-5. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Winzar, Hume and Ward, Steven (2007) Essentials of SPSS for Windows Versions 14 and 15: A Business Approach. Cengage Learning, Australia, 158 pp. ISBN 978-0-17-013465-1. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Zikmund, William G. and Ward, Steven and Lowe, Ben and Winzar, Hume (2007) Marketing Research: An Asia Pacific Edition. Cengage Learing Australia, Melbourne, 570 pp. ISBN 0-17-012734-6. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Thesis

Hasan, Md Rajibul (2016) Consumer Adoption of Pro-Poor Innovations in the Bottom of the Pyramid. Doctor of Philosophy (PhD) thesis, University of Kent. (Full text available)

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