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Article

Breitsohl, J. and Kunz, Werner H. and Dowell, David (2015) Does the host match the content? A taxonomical update on online consumption communities. Journal of Marketing Management, 31 (9). pp. 1040-1064. ISSN 0267-257X. (doi:https://doi.org/10.1080/0267257X.2015.1036102) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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