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| Saunders, John and Wong, Veronica (2011) Innovation. In: Kourdi, Jeremy J., ed. The Marketing Century: How Marketing Drives Business and Shapes Society. Wiley, pp. 51-70. ISBN 978-0-470-66015-7. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
