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Liu, Y-L and Keng, Ching-Jui (2014) Cognitive dissonance, social comparison, and disseminating untruthful or negative truthful eWOM messages. Social Behavior and Personality: an international journal, 42 (6). pp. 979-995. ISSN 0301-2212. E-ISSN 1179-6391. (doi:https://doi.org/10.2224/sbp.2014.42.6.979) (Full text available)

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