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Number of items: 3.
Article
| Kaufmann, Hans Ruediger and Petrovici, Dan Alex and Filho, Cid and Ayres, Adriano (2016) Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands. Journal of Business Research, 69 (12). pp. 5735-5747. ISSN 0148-2963. (doi:https://doi.org/10.1016/j.jbusres.2016.05.003) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) |
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| Bengoa, Dolores Sanchez and Czinkota, M. and Kaufmann, Hans Ruediger and Schrader, Marc Falko (2015) A concerted effort to transfer knowledge within European MNCs. European Journal of International Management, 9 (3). pp. 288-305. ISSN 1751 6757. (doi:https://doi.org/10.1504/EJIM.2015.069164) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
Book section
| Czinkota, M. and Kaufmann, Hans Ruediger (2015) Rounding out the Marketing Discipline’s Customer Support Function with the Integration of Curative International Marketing. In: Always Ahead im Marketing. Springer, pp. 117-127. ISBN 978-3-658-09029-6. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
