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Article
| Cappellini, B. and Hosany, S. and Yen, D.A. and Yu, Q. (2017) Away from home: How young Chinese consumers travel with global brands? Journal of Retailing and Consumer Services, . ISSN 0969-6989. (doi:https://doi.org/10.1016/j.jretconser.2017.10.012) (Full text available) |
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Conference or workshop item
| Cappellini, Benedetta and Hosany, S. and Yen, Dorothy and Yu, Q. (2016) Away from Home: How Little Emperors Travel with Global Brands? Core and Contextual Meanings of Global Brands. In: 2016 Global Marketing Conference at Hong Kong Proceedings. 2016 GMC at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations (doi:https://doi.org/10.15444/GMC2016.04.05.02) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) |
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