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Article

Melewar, T.C. and Hayday, David and Gupta, Suraksha and Cohen, Geraldine (2008) EU Enlargement: A Case Study of Branding Standardisation. EuroMed Journal of Business, 3 (2). pp. 179-201. ISSN 1450-2194. (doi:https://doi.org/10.1108/14502190810891227) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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