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Osei, Collins and Amankwah-Amoah, J. and Khan, Zaheer and Gutu, Mavis and Omar, Maktoba (2018) Developing and deploying marketing agility in an emerging economy: The case of Blue Skies. International Marketing Review, . ISSN 0265-1335. (doi:https://doi.org/10.1108/IMR-12-2017-0261) (Full text available)

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